Have a Coke and a Smile!

I grew up drinking Coke, so I jumped on the opportunity to attend a Blog KC event at the plant here. First, I knew it would be great company ( more on that later) but more than that I was uber-curious to find out how this amazing Atlanta-based giant was marketing to a world that had dramatically changed over the century. Once sold in a jug in a drugstore, Coke has seen incredible change in 126 years. And, let’s face it, we’re now in a world of childhood (and adult) obesity. Soda’s been getting a bad wrap. Just ask Mother Bloomberg.

A little Coke nostalgia! Remember the glass bottles?

To combat the weight wars, Coke is honest with its customers. All the calories are displayed on the front of the products and not by serving size so you have to multiply or guess- it’s right there so you know. They’ve created lines of no-calorie and low calorie drinks and do not offer their products in grade schools and have low calorie options for middle and high schools.

The girls from In the Kitchen with Audrey in front of healthy choices

They’ve also done extensive market research to find out what beverage junkies want- from water (which I’d like to point out comes in a green plant-based bottle. Technology they’ve shared with competitors) to seltzer, juice, sports drinks, and a plethora of sodas in different sizes and packaging to meet market needs. Coke has their finger on the pulse of each community that they serve.

Check out these adorable aluminum bottles. A little trivia, Warren Buffett ordered them for a party once

And, speaking of service, Coke is corporately and environmentally responsible. Take for example, their America is Your Park contest, where you can nominate and vote for your favorite park to win $100,000. Last year, a park in devastated Joplin, Missouri was one of three winners. This year, parks in Georgia and Alabama are in the lead (and need the most help after natural disasters). Voting ends today so click here and cast yours!

I have to say that the best part of my day (outside of my ice cold Coke) was sitting in a group of amazing bloggers and hearing their stories. The majority of us started writing by accident (as if there are any in life). Kris  began by posting for family. A visit to her in-laws put Audrey on a chair to make salad. A mouthful of feta cheese later, In the Kitchen with Audrey was born. Enza just wanted to save money on diapers. Her friends encouraged her to share all her tips. Nearly two years and 27,000 Facebook fans later, Enza’s Bargains is going strong. And then there’s Katie, who wanted to combat auto-immune issues and improve her health. She learned to cook and wrote a book. While she doesn’t want to be plugged as a food blogger, for those of us that want to live a little better, Healthnut Foodie is for us.

KC Blog members sharing some happiness!

I have to give a big shout out to Annie of  Mama Dweeb for putting the whole thing together for us to swap ideas. My blog’s been dark for a couple of weeks while I try and work my way through transition. With my Rosie now a tween, I can’t be a pure mommy blogger. I can’t share all her secrets anymore. And, I also can’t sit down once a week and write a piece like I did when I blogged for the Kansas City Star. The conversation for me yesterday solidified that I don’t have to write over 300 words every time I sit at the computer. I just have to write a snippet of what’s going on in my world in my voice. Thanks girls!

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About debcb

All Deb wanted to do was work, until she had Rosie. For the past decade, she's juggled a full-time career, high-profile volunteer work and mommyhood.

Comments

  1. I love Coke, particularly Coke Zero, probably too much. While I appreciate government efforts to combat obesity, I think reducing access to soda and fast food is generally ill-advised. It’s a way for politicians to look like they’re doing something without really helping people obtain healthier food options. I like having calorie counts plainly visible, but I do not like government restrictions on my ability to obtain soda or french fries when I am an adult who should be able to make the choice to eat unhealthful food every now and then.

  2. I’m so sad I couldn’t be there! Maybe next time 🙂

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